About Edible Philly
Nourished by culinary traditions that stretch back for generations and the bounty of nearby farms, Philadelphia is a hub of creative entrepreneurship, and home to renowned culinary expertise.
Food is Philadelphia’s story. Our booming farm-to-table restaurant scene and a new and growing batch of community gardens, start-up farms, local cheesemakers, and artisan distillers make it clear: the city and its environs are undergoing a food and farming renaissance. We’re capturing it here in the pages of Edible Philly, a magazine supported by advertising and free to our readers, for you – our readers and local food enthusiasts – to savor.
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MEET OUR TEAM
JEN HONOVIC HERCZEG | PUBLISHER
Jen is passionate about local food and farming and advocating for local brands and emerging businesses. She is a veteran of the food and beverage industry with 20 years of experience working with retail, fast casual, grocery and specialty food brands, such as Whole Foods Market, Di Bruno Bros, Starbucks and Chipotle. Jen has served as a consultant, both on her own and as CEO of Food Collective, to provide brand strategy, marketing, digital marketing and social media services to local brands such as Sweet Amalia Market & Kitchen, Isgro Pastries, goodbeet, Fox & Son, BelleMille Olive Oil, Cherry Grove Farm and Vine Street Imports, to name a few.
A daughter of Croatian immigrants growing up in Queens and Long Island, NY, Jen has always had strong ties to food and cultural traditions that center around the table. She holds a BA from Villanova University, an MBA from Temple University and a Pastry & Baking Arts degree from The Institute of Culinary Education. A resident of Philadelphia for over 17 years, she lives in Bella Vista in South Philly with her husband and son. She is an active volunteer in the community, a member of the South Philly Food Co-op and Les Dames d’Escoffier, and runs a retail shop focsued on local, women, immigrant and minority-owned brands called Salt & Vinegar.
She has worked with Edible Philly since the very beginning 10 years ago and has managed social meda, business development and events throughout the years. She is thrilled to take over the reins as Publisher from Nancy and Ray Painter and to be part of the next phase of Edible Philly.
JOY MANNING | EDITOR
In addition to serving as the Editor of Edible Philly, Joy is a health writer and content strategist. But she started my career in the trenches of regional magazines in Philadelphia, learning every aspect of research, reporting, writing, editing, and managing freelancers. In recent years, she was the brand content editor at OpenTable, where she worked in B2B marketing, mastering the art of sales page copy, email nurture series, and SEO strategy.
Over the years, her writing has appeared in many publications, including Everyday Health, Eating Well, Shape, and Web MD. Joy is also the author of the books Is Our Food Killing Us? (Thames & Hudson, 2021) and Stuff Every Cook Should Know (Quirk Books, 2016). She has been nominated for a James Beard Journalism award and an IACP award. Joy has written a cookbook (Almost Meatless, Ten Speed Press, 2009), and helped others write their cookbooks.
VICKI REES-JONES | ART DIRECTOR
Vicki is an independent graphic designer with a deep passion for creative storytelling, all things branding, and a thoughtful use of white space. A former yearbook nerd, Vicki holds a deep passion for creative storytelling, all things branding, and a thoughtful use of white space. During design breaks, she is on the hunt for the perfect apple cider donut. More of her work can be seen at hyphencs.com.
HEATHER MCMONNIES | ADVERTISING SALES REP
A former museum curator turned specialty farmer, Heather McMonnies has grown edible flowers, rare berries, wild greens, and gourmet mushrooms for fine dining in Philadelphia over the past twelve years. She has served as a conduit of translation between what is truly regionally hyper-seasonal and elevated rare ingredients to the plated creations of many great chefs. She’s transitioning much of her knowledge about culinary mushrooms into the upcoming launch of a new brand for home & lifestyle indoor gardening for those who are curious about growing their own functional foods. Hedge will exist to demystify mushroom growing for the modern kitchen.
SAMANTHA GARVEY | MARKETING & EVENTS ASSISTANT
Sam is a fun-loving cat mom to Francis Rose. You can usually find her in South Philly wearing a color-coordinated outfit and sipping on a tasty beverage. She loves karaoke, Quizzo, cat rescues and supporting local arts. Sam also has great taste in music and is a coffee connoisseur. With expererience with industry leaders such as Saxby's and Live Nation, she brings her positive enthusiasm to Edible Philly's social media channels, publishing support and events.
